Please welcome Carmen with really good information on your marketing efforts. Welcome to the Writers Journey Blog! Effective Marketing Strategies I’m no marketing expert, but I’ve successfully marketed my books in the last six years by following these strategies: Advance Promotion Reader Magnets Lasting Connections Effective marketing does two things: it attracts readers, and it generates sales. That’s what I did with my first book though trial and error. I kept what produced positive results and use it today. I tried other strategies, adopted those which worked, and discarded those which didn’t. But best of all, I made lasting connections with the writing community (other authors, readers, promoters, editors, publishers, etc.) and influencers (media, book store owners, book club members, professional reviewers, bloggers, etc). I discovered effective marketing depends on these factors: the genres we write, our brand, and our reader demographic. Once I identified those, my marke...